NICE AND SMART
THINGS SAID BY NICE
AND SMART PEOPLE
HOW X&O’S EXPERT IN RESIDENCE TURNS BIG IDEAS INTO ACTION
X&O's Jennifer Zimmerman on knowing your worth, setting boundaries, and her stint as the ketchup lady.
THE HOLIDAY ADS WORTH WATCHING IN 2025
A trio of stars—Melissa McCarthy, Kevin Hart, and Pete Davidson—are “elfluencers,” bringing comic relief to the stress of the holiday season.
Brittaney Kiefer & Rebecca Stewart
X&O TAKES AN ANONYMOUS APPROACH TO ITS CONTRACTOR NETWORK…AND IT WORKS
Utilizing experts without naming them gives X&O an advantage in its projects.
Kyle O’Brien
BREAKING & ENTERING
X&O Co-Founders, Brett Banker and Eric Segal, talk defying the traditional advertising agency framework on the Breaking and Entering Podcast.
Geno Schellenberger
WHY BRANDS ARE TURNING TO X&O’S SPRINT-BASED MODEL FOR WHAT THEY REALLY NEED
How much time do clients actually get with an agency’s Chief Creative Officer or senior leadership? For many, the answer is surprisingly little.
Kelcie Gene Papp
INSIDE INDEPENDENT AGENCIES DRIVING CHANGE IN INDUSTRY COMPENSATION MODELS
These small firms are trading in billable hours and costs per head for deliverables-based payments, flat fees and equity stakes.
Lindsey Rittenhouse
WHY AGENCIES ARE ADOPTING SPRINT MODELS
More agencies are creating business models around selling quick-churn and high-value ideas at a fixed price.
Brian Bonilla
BRANDS HIRE THIS COMPANY FOR QUICK CAMPAIGN IDEAS FROM MYSTERY EXPERTS
Founded by former Anomaly execs, X&O has worked for Alibaba, Minute Maid and Shutterstock.
Brian Bonilla
WHY CREATIVE AGENCIES MUST ABANDON EXCESSIVE COLLABORATION
We are drowning in groupthink, says X&O co-founder, Eric Segal.
HAPPY CLIENTS
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“IT WAS A LEAP OF FAITH, BUT THIS WAS THE BEST AGENCY FEE I’VE EVER SPENT.”
- President, CPG Dairy Company
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“IT WAS LIGHT YEARS AHEAD OF THE WHAT WE GOT FROM OUR HOLDING COMPANY, IN ⅕ THE TIME FOR ⅕ THE MONEY.”
- Global Creative Director, Massive Beverage Company.
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“AS PRODUCTIVE, CREATIVE, FAST AND IMPACTFUL AS YOU WERE EASY TO WORK WITH.”
- Global Lead, Fast Food