NICE AND SMART
THINGS SAID BY NICE
AND SMART PEOPLE
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WATCH: CONNOR STORRIE'S BUTT GETS THE BEST OF HIM IN NEW VERIZON COMMERCIAL
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IT'S TIME TO RENEW THE VOWS
ADVERTISING WEEK
How to Mend the Fractured Client/Agency Relationship
-Brett Banker -
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THE HOLIDAY ADS WORTH WATCHING IN 2025
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![Design Rush CMO Problem]()
HOW 'ANTI-AGENCY' X&O SOLVES THE TOP BARRIER 43% OF CMOS NOW FACE
DESIGN RUSH
A sprint-based anti-agency, X&O helps brands bypass traditional bloat to deliver big ideas, fast.
-Andrea Surnit -
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X&O TAKES AN ANONYMOUS APPROACH TO ITS CONTRACTOR NETWORK...AND IT WORKS
CAMPAIGN
Utilizing experts without naming them gives X&O an advantage in its projects.
- Kyle O’Brien -
![Ad Age Full Time VS Freelance]()
INSIDE THE INDIE AGENCY MODEL DEBATE—WHY SMALL SHOPS ARE SPLIT ON FULL-TIME VERSUS FREELANCE
AD AGE
Small indie shops are torn on which model is sustainable for the future.
-Ewan Larkin -
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WHY BRANDS ARE TURNING TO X&O’S SPRINT-BASED MODEL FOR WHAT THEY REALLY NEED
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HOW X&O’S EXPERT IN RESIDENCE TURNS BIG IDEAS INTO ACTION
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AGENCIES NEED TEAMS, NOT DEPARTMENTS
ADWEEK
Don't turn your specialists into generalists.
-Eric Segal -
![Ad Age Agency Jerry Maguire Moment]()
HOW AGENCIES SHOULD ACTUALLY GET PAID (AND STOP DOING WORK FOR FREE)
AD AGE
Jerry Maguire would like a word.
-M.T. Fletcher -
![Brett Banker and Eric Segal Headshots]()
WHY THESE TOP-LEVEL MARKETERS SOLVE PROBLEMS ANONYMOUSLY
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![Ad Age inside indie agencies]()
INSIDE INDEPENDENT AGENCIES DRIVING CHANGE IN INDUSTRY COMPENSATION MODELS
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![Breaking & Entering X&O Podcast]()
BREAKING AND ENTERING
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![Ad Age Adopting Sprint Models]()
WHY AGENCIES ARE ADOPTING SPRINT MODELS AND HOW THEY WORK
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![Ad Age Hiring X&O for Quick Sprints]()
BRANDS LIKE MINUTE MAID HIRE THIS COMPANY FOR QUICK CAMPAIGN IDEAS FROM MYSTERY EXPERTS
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![Creative Bloq Drowning in Groupthink]()
WHY CREATIVE AGENCIES MUST ABANDON EXCESSIVE COLLABORATION
CREATIVE BLOQ
We are drowning in groupthink.
- X&O co-founder, Eric Segal -
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NON-TRADITIONAL AGENCY MODELS—HOW TO WORK SMARTER, FASTER AND CHEAPER
AD AGE
It’s time to eliminate this triangle once and for all.
- Brett Banker -
![Marketing Brew Why the AOR Needs to Die]()
WHY THE AGENCY OF RECORD MODEL NEEDS TO DIE
HAPPY CLIENT, HAPPY LIFE
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“IT WAS A LEAP OF FAITH, BUT THIS WAS THE BEST AGENCY FEE I’VE EVER SPENT.
- President, CPG Dairy Company
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“IT WAS LIGHT YEARS AHEAD OF WHAT WE GOT FROM OUR HOLDING COMPANY, IN ⅕ THE TIME FOR ⅕ THE MONEY.”
- Global Creative Director,
Big Beverage Company -
“AS PRODUCTIVE, CREATIVE, FAST AND IMPACTFUL AS YOU WERE EASY TO WORK WITH.”
- Global Lead, Fast Food
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"I ADMIRE WHAT YOU'VE SUCCESSFULLY STODD UP WHILE EVERY OTHER AGENCY I WORK WITH IS SHITTING THE BED SPECTACULARLY'
- VP Brand, QSR