GREAT MINDS WHO
DON’T THINK ALIKE

WE ARE A NETWORK OF 50+ EXCEPTIONAL THINKERS FROM BRANDS AND AGENCIES, EACH OF WHOM HAS CHOSEN THE PATH OF INDEPENDENCE AND ENTREPRENEURSHIP. ON THEIR OWN, THEY ARE POWERHOUSES OF TALENT AND THOUGHT LEADERSHIP. TOGETHER, THERE IS NO PROBLEM THEY CAN'T CRACK.
Strategy lead In-house agency

GM OF BREAKTHROUGH INNOVATION AT FORTUNE 100 CPG CO

CHIEF GROWTH OFFICER OF FORTUNE 100 CPG CO

EMMY AWARD WINNING TECHNOLOGIST. ‘50 PEOPLE MOVING BEAUTY FORWARD.’

CHIEF COMMERCIAL OFFICER OF AWARD WINNING CREATOR STUDIO

THESE ARE SOME OF THE MANY BRAINS OF X&O:

#1 CREATIVE DIRECTOR IN THE WORLD, BUSINESS INSIDER AND ONE SHOW.

FORBES TOP 50 CMO.

STRATEGY LEAD FOR AD
AGE ‘IN-HOUSE AGENCY OF THE YEAR.’

ADVISOR FOR 10+ BRANDS
ON SOCIAL CAUSES.
AUTHOR OF 3 BOOKS.

FAST COMPANY ‘MOST CREATIVE PEOPLE IN BUSINESS.’

ADWEEK ‘CREATIVE 100.’ INSIDER ‘MOST CREATIVE WOMEN IN ADVERTISING.’

CEO, ACTIVATION & PR. CANNES GRAND PRIX WINNER.

‘WORKING MOTHER OF THE YEAR.’ 3% MOVEMENT AWARD FOR ADVANCING DIVERSITY.

BROUGHT TO YOU BY

X&O IS FOUNDED BY TWO EX-AGENCY LEADERS WHO SHARED A DISTASTE FOR THE STUBBORN SHORTCOMINGS OF THE TRADITIONAL MODEL AND  A STRONG PREFERENCE FOR SPENDING THEIR TIME BUILDING BRANDS AND SOLVING REAL BUSINESS PROBLEMS.
ERIC SEGAL

Former Chief Creative Officer of Agency named AdAge Agency of the Year and twice to Fast Co’s most Innovative Companies. Eric has contributed to 5 Top Ten Super Bowl Commercials, been awarded at Cannes, D&AD, The One Show, Effies and Emmy’s, and his campaign for Major League Baseball was quoted by President Obama.

Eric was named one of AdAge’s 40 under 40 in 2015, and Best Dad by two of his three sons in 2019.

BRETT BANKER

Former Managing Partner and Head of Account Management of 2x Agency of the Year. Operational lead of a multi-agency alliance. Brand and Business Strategist for category and culture-leading brands at P&G, NBCU, Panera & the NFL. Brett’s teams have collaborated to win Gold Lions, an Emmy and the Effie Effectiveness Award to name a few.

In addition to running X&O, Brett is also a DTC Entrepreneur, aspiring chef and half-decent golfer.

THE PROOF IS IN THE PUDDING:

Forbes Top 50 CMO // The World's #1 Creative Director // Fortune 100 CGO // Fast Company's 'Most Creative People in Business' // Strategy Lead for AdAge In-House Agency of the Year // Author of 3 Books on Cause Marketing // Business Insider’s 30 Most Creative Women in Advertising // Creative Lead for CNBC 'Top 50 Disruptor Brands' // Adweek ‘Creative 100’ // Chief Creative Officer of AdAge 'Agency of the Year' // Emmy Award Winning Creative Technologist // Forbes 'CMO Next' // Countless Cannes Lions, D&AD’s, One Show Pencils, Clio’s, Effie’s, Andy’s, Webby’s, and other shiny awards.

ETC.

SAY HELLO