GREAT MINDS WHO
DON’T THINK ALIKE
WE ARE A NETWORK OF 200+ EXCEPTIONAL THINKERS & MAKERS FROM BRANDS AND AGENCIES, EACH OF WHOM HAS CHOSEN THE PATH OF INDEPENDENCE AND ENTREPRENEURSHIP. ON THEIR OWN, THEY ARE POWERHOUSES OF TALENT AND LEADERSHIP. TOGETHER, THERE IS NO PROBLEM THEY CAN'T CRACK.
GM OF BREAKTHROUGH INNOVATION AT FORTUNE 100 CPG CO
CHIEF GROWTH OFFICER OF FORTUNE 100 CPG CO
EMMY AWARD WINNING TECHNOLOGIST. ‘50 PEOPLE MOVING BEAUTY FORWARD.’
CELEBRITY WHISPERER AND BRAND BUIDER TO THE STARS.
THESE ARE SOME OF THE MANY BRAINS OF X&O:
FORBES TOP 50 CMO.
#1 CREATIVE DIRECTOR IN THE WORLD, BUSINESS INSIDER AND ONE SHOW.
STRATEGY LEAD FOR AD
AGE ‘IN-HOUSE AGENCY OF THE YEAR.’
ADVISOR FOR 10+ BRANDS
ON SOCIAL CAUSES.
AUTHOR OF 3 BOOKS.
FAST COMPANY ‘MOST CREATIVE PEOPLE IN BUSINESS.’
‘WORKING MOTHER OF THE YEAR.’ 3% MOVEMENT AWARD FOR ADVANCING DIVERSITY.
AI ACADEMY FOUNDER AND PRE-EMINENT GENERATIVE AI WIZARD.
EXECUTIVE PRODUCER OF INNOVATION AND BRAND EXPERIENCE.
BROUGHT TO YOU BY
X&O IS FOUNDED AND HELMED BY EX-BIG-AGENCY LEADERS WHO SHARE A DISTASTE FOR THE STUBBORN SHORTCOMINGS OF THE TRADITIONAL MODEL AND A STRONG PREFERENCE FOR SPENDING THEIR TIME BUILDING BRANDS AND SOLVING REAL BUSINESS PROBLEMS.
ERIC SEGALCo-Founder X&O. Former Chief Creative Officer of Agency named AdAge Agency of the Year and twice to Fast Co’s most Innovative Companies. Eric has contributed to 5 Top Ten Super Bowl Commercials, been awarded at Cannes, D&AD, The One Show, Effies and Emmy’s, and his campaign for Major League Baseball was quoted by President Obama.
Eric was named one of AdAge’s 40 under 40 in 2015, and Best Dad by two of his three sons in 2019.
BRETT BANKERCo-Founder X&O. Former Managing Partner and Head of Account Management of 2x Agency of the Year. Operational lead of a multi-agency alliance. Brand and Business Strategist for category and culture-leading brands at P&G, NBCU, Panera & the NFL. Brett’s teams have collaborated to win Gold Lions, an Emmy and the Effie Effectiveness Award to name a few.
In addition to running X&O, Brett is also a DTC Entrepreneur, aspiring chef and half-decent golfer.
JESSICA ERHARDTManaging Partner, Rx&O. Former President and Executive Creative Director of Small Agency of the Year Health Group. Neuroscientist. Playwright. Strategic firestarter for billion-dollar health brands. Real redhead. Fake morning person.
DEB ARCHAMBAULTHead of Production. Creative Dream Maker. Former Head of Production of A-List Agency and Executive Producer of Agency of the Year. 4x Cannes Grand Prix Winner. Top Creative List of 2018. Avid snowboarder, street art connoisseur and vintage dress collector. Mom of 2 girl humans and 1 boy dog. #nevernotproducing
JEN ZIMMERMANStrategy Lead in Residence. Former Agency of the Year Chief Strategy Officer. Former prominent global Venture Capital firm Chief Marketing Officer. Brand strategy and brand growth expert with vast expertise in Fortune 100’s and early stage startups in fintech, AI and healthcare.
Also expert in global galavanting, great wine drinking and general jealousy-inducing living.
JULIA ST. ONGE-MAYHead of Engagement with vast experience across music, spirits, beauty and culture. Former Head of Business at leading musical artists and management company. Innovated and built communications for celebrity spirits brands.
THE PROOF IS IN THE PUDDING:Forbes Top 50 CMO // The World's #1 Creative Director // Fortune 100 CGO // Fast Company's 'Most Creative People in Business' // Leaders of AdAge A-List’s and Agencies of the Year // Authors of Award-Winning Books // Business Insider’s 30 Most Creative Women in Advertising // Creative Lead for CNBC 'Top 50 Disruptor Brands' // Adweek ‘Creative 100’ // Chief Creative Officer of AdAge 'Agency of the Year' // Emmy Award Winning Creative Technologist // Forbes 'CMO Next' // CCO’s, CMO’s, CSO’s, CGO’s, CIO’s, and other C-Suite Acronym Holders // Winners of Countless Grand Prixes, D&AD’s, One Show Pencils, Emmy’s, Clio’s, Effie’s, Andy’s, Webby’s, and other Shiny Awards.
ETC.